Vanilla Cupcake with Vanilla Buttercream |
A while ago I was in the bakery section of a local grocery chain looking at their cupcakes. $1.99, and it seemed almost as big as mine which I was beginning to market for $3.00. Oh dear. Why would anyone buy my cupcakes when they could get something almost the same size from this place. I bent down to look more closely at my competition through the glass and - surprise surprise - it wasn't a standard cupcake, it was a little mini one with 2 inches of frosting on top. Well now, that's a completely different bowl of cream! The cost of the cupcake is in the cake, not the whipped sugar and lard of the frosting. Not really competition after all!